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The Ultimate Real Estate Podcasting Guide

Navigating the commercial real estate industry requires specialized knowledge, keen insight, and the ability to connect with a wide range of audiences. A podcast offers a unique opportunity to provide this value. If you’re looking to take your commercial real estate podcast to the next level, here is the ultimate guide to creating a state-of-the-art podcast studio right in your office.

The Essentials: Hardware

Cameras: Sony – Alpha ZV-E10

Elevate your video quality with the Sony Alpha ZV-E10. This camera is designed specifically for vloggers and content creators, providing improved image quality and a plethora of lens choices to up your creativity. Its vari-angle screen and integrated directional mic make it ideal for single-person productions, and the specialized shooting modes, such as Background Defocus and Product Showcase, offer a polished, professional look.

Sound Mixing: RØDECaster Pro II Integrated Audio Production Studio

You can’t do better than the RØDECaster Pro II for sound mixing. As the ultimate audio production solution for content creators, it combines revolutionary features with superior sound quality. The device offers endless customizability and unmatched ease of use, making it the one-stop shop for recording high-quality audio for your commercial real estate podcast.

Microphone: RØDE Procaster Broadcast Dynamic Microphone

Your microphone can make or break your podcast’s audio experience. The Rode Procaster is a professional broadcast-quality dynamic microphone designed specifically for voice applications like podcasting and streaming. It features an internal pop filter to minimize plosives and a tight polar pattern to reject ambient noise. Favored by podcasters and live-streamers alike, the Procaster provides a rich, natural tone to flatter any voice type. Add the RØDE PSA1+ Boom arm for hands-free podcasting!

Capture Software: OBS Software

OBS Software is a robust, open-source solution compatible with both Mac and Windows systems for recording and live streaming. Its open canvas approach to video creation allows for a mix of audio and video sources in a single output. It can record straight to your hard drive or live-stream to several popular platforms, including YouTube, Facebook Live, and Twitch.


The setting of your podcast can say a lot about your brand. Whether it’s a formal desk, a relaxed couch, or even an unconventional lawn chair, make sure your setting resonates with the message you want to convey. There is no correct answer, but do think about comfort and posture. Some chairs can be very unflattering when you sit in them. 

Podcast Lighting

Proper lighting is crucial for video quality. Invest in the right lighting fixtures to give your podcast a professional look. Think about where shadows are in the scene and on the subjects. Always consider using backlighting in the form of a small lamp or light bulb. Maybe even use an Eddison bulb in your light, as this can add some warmth to your set. 

Podcast Acoustics

Good acoustics can elevate your podcast’s audio quality to the next level. Using Sound Absorbing Acoustic Panels, rugs, and curtains can help cancel out noise and echo. Reducing noise will elevate your audio quality, make editing easier, and allow a smoother recording process. 

Setting up a podcast studio may seem like a huge task, but with the right tools and expertise, it’s completely manageable. If you need help setting up the perfect podcast studio space, reach out to Venn Marketing today.

We are your go-to solution for all your commercial real estate podcasting needs and more. Contact us today to create your ultimate construction or real estate podcast!